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    超級IP:互聯網新物種方法論

    超級IP:互聯網新物種方法論

    移動互聯時代的新商業法則!IP化生存和運營案例教科書! 場景理論創始人吳聲解讀互聯網風口新物種!一切商業皆內容,一切內容皆IP!

    新物種爆炸:認知升級時代的新商業思維

    新物種爆炸:認知升級時代的新商業思維

    基于新的商業環境與技術條件的變化,必須會產生新的品類和商業模式,這就是新物種!大數據與人工智能等技術正在創建新的商業話語體系,創建新的權力架構,引領第四新物種爆炸。商業規則正在快速發生變化,新的模式與業態層出不窮

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